“Homes are now selling, 75% of them, within five days of being on the market,” she said.
Having sold real estate for 18 years, Quattrone claims to have achieved sales of millions of dollars, but she is ready to share the wealth.
“We wanted to start a program where we can help others,” Quattrone said of the PA Real Estate Scholarship Program, which she created to give women and minorities the opportunity to obtain their real estate licenses with all costs covered.
“Really, the opportunity itself, I think, was God given,” said Damiana Cubilette of Northeast Philadelphia.
Cubilette says she wanted to break into the real estate market but didn’t have time to step away from her job in customer service.
Then she saw information about the stock exchange.
The program covers the $500 cost of the courses participants take to take the test for their real estate license.
But Quattrone estimates the value at thousands of dollars more because of the private coaching and other resources fellows receive.
“A lot of people don’t even know how to start. They don’t know what it’s like,” she said.
The eight-week scholarship program includes instruction, coaching, taking the real estate licensing exam, and sales training.
Quattrone created everything specifically for women and minorities.
“We want to lift them out of generational poverty and help them build generational wealth,” she said.
Cubilette. added, “She helps us shape and change our mindset into that of a successful person.”
As much as this is an opportunity in a real estate agency, it is also about changing the face of the real estate market.
“Seventy-five percent are white males, and only 2% are black males in leadership positions in real estate,” Quattrone said.
6ABC’s data journalism team found the same with Philadelphia, specifically.
Seventy-four percent of the city’s realtors are white.
The number is more than double that group’s share of the population.
The low diversity among raters nationwide has also raised questions about fair treatment in the housing market. Diversity is a way to change that.
“If we all have different people from all walks of life, we have diversity of thought,” Quattrone said.
Quattrone has already hosted 25 students and 75 others in research.
The course has the potential to lead to employment at Quattone’s RE/MAX office.
She predicts that many of those who successfully complete the program will be able to sell a home within 30 days.
Alexys Clement of Northeast Philadelphia is one of the participants who has already passed the test to get her real estate license.
“It’s going to be life changing for my family when I can be successful,” she said.
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